BERO Padel Classic
Tom Holland hosted pro-am Padel tournament during Wimbledon week
For the first annual BERO Padel Classic at Padel Social Club in London, TPD created an event brand identity that can be used for years to come. Expanding on BERO’s existing visual identity; using their brand typefaces and colors to create logo marks and graphics that fit the padel tournament look and feel. Drawing inspiration from past Wimbeldons, luxury clothing brands and the country club aesthetic the BERO Padel Classic had a luxe and timeless look throughout the event.
Scalable Logo System
Multiple marks were designed for different use cases, small to large. From drink stirrers to environmental signage these marks were built to maintain a visual consistency of the BERO brand while fitting the padel tournament vibe.
Padel Social Club’s existing main wall was transformed into a Wimbledon watch station with mounted TVs.
