Reintroducing the original masterclass of the global luxury event industry.
Engage! established itself as the ultimate conference within the luxury wedding and event industry, gathering top innovators and leaders for interactive, collaborative getaways around the world. Building on the global summits that put Engage! on the map, the company was ready to expand its offerings to new kinds of industry events — and needed a fresh look to suit its evolution.
With renewed messaging emphasizing the company’s unique global network, the rebrand is anchored by a smart, updated serif typeface. This evergreen wordmark feels reminiscent of the typography you might find in an Old World European hotel, feeding into the company’s global prowess and taste for luxury.
The global impact of Engage! is emphasized by a custom globe icon composed of two mirroring Es.
Making global feel personal
Engage! strives to create an inclusive space for people to authentically connect and create an international network. Attendees travel around the world and form a collective centered on sparking magic, ideas, and innovation.
There are more ways to Engage! than ever before: Summits, Experiences, & Retreats.
Reintroducing an established conference
TPD developed an extensive web and social media strategy for unveiling the company’s new conference tiers. Microsites were developed to illustrate each event, catering to new and returning attendees alike. A thorough social media campaign announced the brand’s expansion and unveiled the summits, experiences, and retreats on the horizon for the next several years.