Formula 1 Miami Paddock Club

The legacy of F1 meets the vibrance of Miami luxury.

For the new F1 Miami Grand Prix Paddock Club, TPD created a luxury experience that celebrated the unique atmosphere and energy of Miami. In collaboration with the Luxe Fête team, we had a large canvas to work with, infusing the club’s 150,000 square feet with Miami-inspired colors, patterns, shapes, and typography that elevated the space while still complimenting the established F1 brand. From large-scale bridge designs to detailed club credentials, we transformed the space for a luxurious, cohesive experience.

Creating the brand identity

TPD found inspiration in Miami’s art deco architecture, tile design, greenery, and the city’s endless blue skies and ocean views. The logo alludes to the lines of a race track, complete with an art deco motif, and the icon reflects tiles found throughout Miami. A suite of chic, tone-on-tone patterns were applied throughout the space, as seen on the club entrance below.

Guests were welcomed to a sunny oasis upstairs at The Rooftop Club.

The Rooftop Club

We designed everything in the Rooftop Club, from patterned wall coverings and the DJ booth to wayfinding signage. Branding extended to the Casitas, which were purchased by different brands to watch the race. Every detail was considered for the client, including custom pillows, menus, napkins, coasters, and signage.

A custom bridge led guests to a lush lounge surrounded by wall-to-wall artwork of their favorite drivers and teams.

A luxurious Miami bar

The lounge transported guests to a glamorous bar scene. TPD created wall graphics, coasters, table numbers, die-cut menus, and neon signage to outfit the lounge. Our designs were heavily influenced by art deco and nouveau styles, complete with rich touches of gold, pastels, and tropical greenery.

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Branding & Interactive