Mindy Weiss Party Consultants
A world-renowned industry leader gets a fresh new look.
Full-service event planner Mindy Weiss built her success on passion and fun, garnering high-profile clientele like the Kardashians and Hailey Beiber along the way. Mindy’s work had already solidified her as a bonafide force in the industry, but it was our job to usher the brand into a new phase that could grow with her for years to come.
To reflect the full scope and sophistication of the company’s work, TPD introduced a grounded playfulness that captures the imaginative events and personalities of Mindy and her team. The rebrand includes a black-and-white palette infused with pops of bright color, giving collateral a sophisticated balance of refinement and liveliness.
Collateral includes an elevated, refreshed web experience, 7-color letterpress business cards and notecards, and much more.
When revealing Mindy’s new logo to the world, a playful animation brought letterforms to life and drummed up excitement for the rebrand reveal.
Vibrant pops of color add levity and energy to a sophisticated brand.