Neill Strain Floral Couture
Rebranding a floral artist with global reach
Neill Strain Floral Couture delivers floral experiences that feel like high fashion. Inspired by NSFC’s sensory compositions, bewitching colors, and uncommon textures, TPD created a fresh rebrand to reflect the company’s high caliber of work and elegant approach to floral styling on any scale.
An adaptable main mark and crest were created alongside a custom building icon depicting the brand’s Belgravia storefront in London. The color palette takes inspiration from NSFC’s floral medium, anchored by neutral tones that allow the floral artistry to take center stage. The rebrand extends to a new website, featuring a polished, comprehensive online shopping portal.
TPD developed a cohesive design system for NSFC’s packaging, from over-the-top floral bouquet bags to custom tissue, stationery, and more. These bags have become an Instagram-worthy favorite of London socialites and influencers, now synonymous with the city’s couture florals.
A custom illustration of the Belgravia storefront is a hallmark of NSFC’s branding.