Paramount+ Pet Sematary Bloodlines Press Kit
An experiential mailer for the Halloween season on Paramount+
Inspired by the Paramount+ Original Movie Pet Sematary Bloodlines, this Halloween-season press kit delivers a thrilling hands-on unboxing experience. Echoing the film’s themes, a miniature shovel is used to dig through layers of faux dirt and resurrect the items buried within. Gifts include custom apparel, themed decor, and seasonal chocolates hand-crafted in Maine where the story takes place. A custom booklet of jack-o’-lantern templates showcasing additional haunting titles streaming on Paramount+ and a set of carving tools completes the immersive gifting experience.
Caution: Thrills Inside
The immersive unboxing experience begins with a fright. TPD designed and fabricated spring-loaded crows that burst into flight as the box lid opens delivering a thrilling jump scare.
Gifting is exhumed from the faux dirt with a hand-held shovel. A small hand-held shovel is used to unearth the gifts buried under the faux dirt.
Peak Screaming
Paramount+’s seasonal content includes thrilling titles like Yellowjackets and the Scream franchise. To highlight these shows and movies, TPD created an exclusive booklet of custom pumpkin carving templates and tool set to entertain all ages.
